Nearly 10 million people across the nation were introduced to AVID during the January 30, 2002 broadcast of CBS 60 Minutes II. The story is about Wayne Dickey, an AVID elective teacher at Sam Houston High School in San Antonio, Texas. The segment highlights Mr. Dickey's role as the AVID "coach, teacher, and cheerleader" for the AVID students who will be the first in their family to attend college.